Despite his passion for artwork and design - and his dream of becoming an architect - Christian Coachman explains how he ultimately decided to choose dentistry as his profession.

With six generations of dentists and 170 years in dentistry to date, the Coachman family was featured in the Guinness Book of World Records.

From working as a dental technician for his father during dental school to fulfilling his dream of working in the US, Christian Coachman recounts his early career in dentistry.

Christian Coachman talks about his initial tour of dental offices in the US and how he made the decision to become a part of Team Atlanta.

Christian Coachman explains his choice to continue working as a dental technician who was also a qualified dentist, and how this impacted the opportunities he has had in his career.

Christian Coachman elaborates on the role of the dental technician and what it has traditionally involved.

Christian Coachman recalls how he has always had a passion for understanding his own process of doing something in order to teach the same process to others.

The future is digital, but to take advantage of digital you need to be educated in the analog world. Analog education, digital production.

'To develop something bigger than myself'. Christian looks back at the four cycles of his professional career in dentistry and how they led him to where he is today.

When someone asks what DSD is, we reply: do you mean the DSD ideas or DSD Company? Christian Coachman explains how DSD was born and its purpose today.

We became experts at connecting people, linking people and having fun. Christian Coachman talks about the emotional connection created on DSD courses.

Christian Coachman believes there are four factors that create a unique and profound educational experience: content and didactics, technology and facilities, networking and being part of something bigger than yourself, and implementation strategy.

Christian talks about stepping back to get the big picture, connect the dots and create efficient processes.

DSD is a series of strategies to improve the process in five areas in the dental office: promote, design, plan, sell and perform.

A smile is one of the most important things in life – you need to be comfortable, confident and healthy in your smile.

Find out why when a dentist is presenting a treatment plan, the main goal is not to sell the treatment, it's to make the patient become a fan.

Christian Coachman examines the four distinct phases he has gone through in his professional life.

Christian Coachman talks about the evolution of dentistry and his own journeys that have allowed him to become the professional he wanted to be.

Christian Coachman talks about comprehensive leaders in dentistry and how they achieve the overall vision for the patient.

To become a good smile designer, you don't necessarily need to be a clinician. Discover the key skills a good smile designer must have.

Every single experience your patient has in their journey with you can generate an emotional credit or an emotional debt. Christian Coachman explains the 'Emotional Game'.

There's no time for average experiences. Christian Coachman discusses how consumer expectations have changed and how dentists must transform the patient experience.

The first step is to make people afraid of what can happen if they don't embrace the ideas. Discover how it works.

Does great 'success' equal happiness? Real success depends on two factors that everyone can have: happiness and health.